Do you desire to understand which videos your visitors see the most on your WordPress website?
Videos are a fantastic method to bring life to your website and increase engagement. By tracking video analytics, you can see how your videos are carrying out with metrics like overall views, see period, and more.
In this post, we'll reveal you how to track video analytics in WordPress utilizing Google Analytics. This option works for YouTube, Vimeo, and other HTML5 video embeds.
Why Track Video Engagement in WordPress?
Adding videos to your material makes your posts more interesting and assists in getting individuals to invest more time on your site.
However, if you have several videos on your WordPress site, then how do you which kind of material is carrying out the very best and whether individuals are seeing your videos or not?
Tracking video engagement in Google Analytics can assist you discover these insights.
You can see the number of individuals are seeing videos on your WordPress website, whether they are clicking the play button, just how much of the video they're seeing (watch period), and more.
This assists in finding out the kind of media material your audience likes. Then you can develop more videos on comparable subjects, and utilize the exact same format and style to increase user engagement.
That stated, let's take a look at how you can track video analytics on your WordPress website.
Setting Up Video Analytics in WordPress
The simplest method to track videos on your WordPress website is by utilizing MonsterInsights. It's the best WordPress analytics solution that assists you establish Google Analytics in WordPress without modifying code or employing a designer.
By default, Google Analytics does not track comprehensive video analytics.
However, the BeastInsights Media addon makes it really simple to track videos that you've embedded from YouTube and Vimeo. It likewise tracks HTML 5 videos that you've submitted through the WordPress media library.
Editor's Note: We usually don't advise uploading videos to WordPress since it can consume a great deal of storage area and decrease your website. Instead we advise utilizing YouTube, Vimeo, or other best video hosting sites.
There's no requirement to touch a single line of code. BeastInsights instantly tracks videos in Google Analytics in simply a couple of clicks.
For this tutorial, we'll utilize the MonsterInsights Pro version since it consists of the Media addon and other innovative tracking functions. There is likewise a MonsterInsights Lite variation that you can utilize to attempt it out and get going with analytics on your site.
First, you'll require to set up and trigger the BeastInsights plugin. For more information, please see our guide on how to install a WordPress plugin.
Upon activation, you'll be taken to the BeastInsights welcome screen inside your WordPress control panel. Go ahead and click the ‘Launch the Wizard' button to set up the plugin and link Google Analytics with WordPress.
You can follow our action-by-action guide on how to add Google Analytics to WordPress.
Next, you'll require to head over to Insights » Addons from your WordPress admin location and after that scroll down to the ‘Media' addon.
Go ahead and click the ‘Install' button and the addon will then set up and trigger. You will see the ‘Status' modification from Not Installed to Active.
Once the addon is active, just browse to Insights » Settings from the WordPress admin panel and then go to the ‘Publisher' tab.
After that, you can scroll down to the Media Tracking area. You'll discover that the toggles for tracking HTML 5, YouTube, and Vimeo videos will be made it possible for.
BeastInsights will now begin to track videos on your WordPress site. You can now visit your Google Analytics account to see the report.
Viewing Video Tracking Data in Google Analytics
To see how your videos are carrying out, you'll require to go to the Google Analytics website and log in to your account.
Next, you can select your website (home) from the dropdown menu at the top.
After that, you'll require to head over to Behavior » Events » Top Events from the menu in the left column.
You'll see different Event Categories for video tracking such as video-youtube, video-vimeo, or video-html.
Now, go on and click on an video Event Category like ‘video-youtube’.
Here you can see the variety of impressions, and what portion of the video was seen.
Impressions inform you the number of users saw your videos.
The numbers are the portion of the video that was seen. For example, a 0 occasion action reveals that audiences clicked the play button however saw less than 25% of the video.
Similarly, 50 programs that audiences seen a minimum of half the video however less than 75%, while 100 methods that users saw the whole video.
Next, if you click on an Event Action, you can then see the video URLs. For example, if you desire to understand which videos individuals saw till completion, then go on and click on the ‘100'.
On the next screen, you can see the links to the videos under the Event Label column.
Now that you understand which videos are getting one of the most engagement on your website, you can prepare more comparable material for your audience. You can likewise experiment to get more video views by embedding a YouTube channel on your website, or developing a video gallery.
The post How to Track Video Analytics in WordPress (Step by Step) initially appeared on WPBeginner.