How to Sell Digital Downloads on WordPress (Beginner’s Guide)

How to sell digital downloads the easy way (Beginner's guide)


Do you wish to conveniently offer electronic downloads online?

Perhaps you’re preparing to offer e-books, on-line training courses, your very own digital photography, electronic art, songs, or another thing.

Despite the kind of electronic item, WordPress makes it very easy to offer these costs downloads as well as supply them to your clients in a protected method. 

In this write-up, we will certainly reveal you exactly how to offer electronic downloads on WordPress.

Which System Should You Utilize to Offer Digital Products?

Initially, you’ll require to pick an eCommerce system that you’ll make use of to offer electronic items.

Digital downloads are essentially items that individuals can download and install to their computer systems after buying. Products like eBooks, electronic art, pictures, images, printables, software program, songs, as well as video clips are a couple of instances of one of the most frequently offered electronic items online.

An eCommerce system is a software application that permits you to post your electronic documents as well as provide them to buy.

You’ll wish to pick your eCommerce system very carefully. That’s since relocating systems can be made complex as well as take a great deal of effort and time.

Some systems are much better fit for marketing physical products vs electronic ones. You wish to make certain that you’re selecting a remedy that has attributes to secure your electronic downloads, have correct licensing, registrations, as well as various other vital attributes integrated.

We advise making use of WordPress + Easy Digital Downloads.

Easy Digital Downloads

WordPress is the ideal web site home builder on the marketplace utilized by over 43% of all internet sites on the net. Conveniently Digital Downloads is the most effective WordPress eCommerce plugin to offer electronic items.

Actually, we utilize this plugin ourselves to offer much of our costs WordPress plugins which are downloadable documents limited for participants just, as well as it features permit secrets integrated.

WordPress has a significant benefit over various other systems like Gumroad, Sellfy, or Sendowl. It offers you complete control over your web site, as well as you can offer as lots of items as you desire without paying a high regular monthly or purchase costs.

Currently, it’s important to recognize that there are 2 kinds of WordPress software program, as well as you don’t wish to pick the incorrect one.

Initially, there is WordPress.com, which is a blog site holding system. After that, there is WordPress.org which is likewise referred to as self-hosted WordPress.

For a comprehensive contrast, you can see our overview on the distinction in between WordPress.com as well as WordPress.org.

You require to make use of the self-hosted WordPress.org system since it offers you complete control over your web site with full flexibility to offer any kind of kind of electronic items.

We’ll reveal you exactly how to conveniently configuration your WordPress website with Easy Digital Downloads with simply a couple of actions.

Action 1. Establishing Your WordPress Internet Site

To begin marketing electronic downloads with WordPress, you’ll require a domain, webhosting, as well as an SSL certification

A domain is your web site’s address on the net. This is what site visitors will certainly kind right into their internet browsers to reach your web site, such as wpbeginner.com.

Host is where your web site lives online. You can think about holding as your web site’s residence on the net. To assist you out, we’ve carefully picked a few of the ideal WordPress holding that you can acquire. 

Among our leading advised holding supplier, SiteGround, provides handled WordPress holding for Easy Digital Downloads. It features a cost-free SSL certification, EDD pre-installed, all the optimization attributes, as well as you obtain a significant 73% off.

Essentially, you can produce as well as run your web site for much less than $5 each month.

Allow’s go on as well as go through exactly how to acquire your domain name, webhosting, as well as SSL certification.  

Go on as well as open up the SiteGround web site in a brand-new tab so you can comply with along below. The initial point you require to do is click the Obtain Strategy switch.

SiteGround Managed EDD Hosting

Afterwards, SiteGround will certainly ask you to get in a domain for your web site. 

If you don’t currently have a name in mind, after that you can see our overview on exactly how to pick the most effective domain.

Last but not least, you will certainly require to include your account details. You will certainly likewise have the ability to acquire some optional additionals. 

You can constantly include these additionals at a later day if you choose that you require them. If you’re not sure after that we advise missing this action. 

After entering your settlement information, SiteGround will certainly send you an e-mail with guidelines on exactly how to log right into holding account. This is a webhosting control board where you can handle your brand-new web site. 

Merely log right into your SiteGround account, as well as you’ll see that SiteGround has actually currently mounted WordPress for you, as well as it features Easy Digital Downloads (pre-installed too).

SiteGroud Login to WordPress

You can after that click the ‘WordPress Admin’ switch.

This will certainly take you to your WordPress website’s control panel where you’ll see Easy Digital Downloads pre-installed.

If somehow, you don’t wish to make use of SiteGround, after that you can likewise set up WordPress on various other holding business like Bluehost, Hostinger, as well as WP Engine complying with a rather comparable procedure.

Action 2. Establishing Easy Digital Downloads

By default WordPress doesn’t consist of an eCommerce functionalityout of package, which’s why you’ll require a plugin in order to offer your electronic downloads.

Plugins for WordPress websites resemble applications for your phone. They include all type of various attributes as well as performance to your web site.

Note: For this tutorial, we’ll be making use of the totally free variation of Easy Digital Downloads. There’s likewise a costs variation with advanced attributes such as effective e-mail advertising and marketing solution devices, added settlement entrances, e-mail assistance, as well as far more.

Currently if you utilized SiteGround, after that Easy Digital Downloads comes pre-installed. Yet if you’re making use of various other holding supplier, after that you’d to by hand set up the Easy Digital Downloads plugin.

Initially, you require to set up as well as turn on the Easy Digital Downloads plugin. For even more information, see our detailed overview on exactly how to set up a WordPress plugin.

Upon activation, you require to check out Downloads » Setups web page in your WordPress admin location.

From below, initially you require to establish your shop’s place.

You might question, why is your place required if you’re not marketing physical items? It’s because when a client buys, Easy Digital Downloads will certainly make use of the nation as well as state details to auto-fill some areas. Likewise, your place might be utilized to determine sales tax obligation.

To include your place, open up the ‘Base Nation’ dropdown food selection. You can currently pick the place where your organization is based.

Selling digital products with EDD

Following, discover the ‘Base State / District’ area. Right here you can kind the base state or district where your shop runs from. 

After entering this details, scroll to the base of the display as well as click the Save Adjustments switch.

Action 3. Establishing Your Repayment Entrance 

If you wish to offer downloads, after that you’ll require a means to procedure repayments from your clients.

Easy Digital Downloads sustains PayPal, Red stripe, as well as Amazon.com Settlements. These are all prominent settlement entrances.

If you wish to include even more settlement entrances, after that you might wish to have a look at the Easy Digital Download and install expansions that includes various other services like Braintree, Authorize.net, as well as a lot more.

To pick your settlement entrances, click the Settlements tab. After that see to it the Gateways tab is chosen. 

Set up payment gateways

In the Repayment Gateways area, pick every one of the entrances that you wish to make use of on your brand-new WordPress web site.

One of the most typical settlement entrances are Red stripe as well as PayPal, so we’ll reveal you exactly how to establish those up.

If you’re making use of numerous settlement suppliers, after that you’ll require to pick a default settlement portal. This is the alternative that will certainly be chosen instantly when the site visitor lots your check out web page.

We advise establishing Red stripe as the default considering that many people wish to pay with charge card.

Easy Digital Downloads' payment gateways

Currently scroll to the base of this web page as well as click Save Adjustments. 

Once the web page refills, it will certainly have some brand-new tabs. You can make use of these tabs to configure your selected settlement entrances.

Easy Digital Downloads' default payment gateways

If you wish to make use of PayPal, after that click the PayPal tab. You can currently kind your PayPal e-mail address as well as password. 

To establish Red stripe, click the Red stripe tab. After that click the ‘Get in touch with Red stripe’ switch.

Connecting WordPress to your Stripe account

This opens up an arrangement wizard, which will certainly assist you link your web site to Red stripe.

Currently, relying on your place, you might likewise wish to personalize the money utilized on your web site.

By default Easy Digital Downloads reveals every one of your costs in United States bucks. It likewise puts the buck check in front of the rate, so 5 bucks is revealed as ‘$5.’

To transform the default money setups, scroll to the top of the display as well as click the Money tab.

The Easy Digital Downloads currency settings

Following, open the Money dropdown. You can currently pick a brand-new money. 

Simply realize that some settlement entrances might decline every money. If you’re not sure, after that it’s an excellent concept to inspect the web site for your selected settlement portal. The majority of settlement entrances have a listing of the money that they sustain. 

If you’ve made any kind of modifications on this web page, after that don’t fail to remember to click the Save Adjustments switch.

Action 4. Developing Your First Digital Item

Since your WordPress website is established, you’re ready to begin marketing your electronic products!

To produce your initial electronic item, most likely to Downloads » Include New

You can currently kind a name for your item right into the ‘Go into download name below’ area. 

Adding a new digital download product

Following, kind out a summary for this item. WordPress will certainly reveal this summary to your site visitors, so you’ll wish to see to it it’s detailed as well as convincing.

Several on-line shops as well as internet sites make use of item groups as well as tags. This can assist consumers discover the item they’re seeking as well as can likewise motivate them to check out associated items. 

You can produce groups as well as tags in the Download and install Groups as well as Download and install Tags areas. 

Creating categories and tags for your digital downloads

Afterwards, scroll to the Download and install Costs area. 

By default Easy Digital Downloads will certainly provide your item as a cost-free download. If you’re mosting likely to offer your electronic downloads, after that you’ll wish to establish a cost. 

To include a cost, scroll to the Download and install Costs area. You can after that kind the quantity that site visitors will certainly require to pay in order to download this item.

Setting a price for your digital downloads

The following action is submitting your item. This could be an e-book, a taped webinar, a PDF overview, photo, or any kind of various other data that WordPress sustains.

To include your downloadable data, merely scroll to the Download and install Documents area. 

How to create a digital download

In the Documents Call area, kind a name for your downloadable data. After that you can click the ‘Upload a documents’ switch.

This will certainly introduce the WordPress media collection. Right here you can pick the data you wish to provide for download.

The last action is including an item picture. 

When you’re marketing electronic downloads, you might require to obtain imaginative with your item pictures. As an example, if you’re marketing a taped webinar, after that you could make use of a screenshot from the video clip. 

You can conveniently produce a professional-looking item picture making use of website design software program such as Canva.

To include an item picture, you simply require to scroll to the Download and install Photo area.

Adding a product image

You can after that click the ‘Establish Download and install Photo’ web link. This releases the WordPress media collection where you can pick your item picture. 

When you’re happy with the details you’ve gone into, click the Publish switch. 

Your initial electronic item is online! You can currently sneak peek your item web page at work.

Product preview

You can currently produce even more electronic downloads merely by duplicating these actions.

Tip 5. Picking as well as Tailoring Your WordPress Style

Motifs regulate exactly how your WordPress web site seeks to individuals when they see it, consisting of the format, shades, as well as typefaces.

There are hundreds of WordPress styles, so it can be tough to choose which one to begin with. You can look into our choice of the most prominent WordPress styles for some terrific choices.

When you’ve selected a style, you can see our newbie’s overview on exactly how to set up a WordPress style to obtain it survive on your web site.

After your style is mounted, you can utilize our overview on exactly how to personalize your WordPress style to make it your very own.

If you’re simply beginning, you can make use of the Astra Style or the Training Pro style both are completely suitable with EDD.

An additional alternative is to produce your very own customized style from square one.

To produce a personalized style, you’ll require SeedProd.

It is the most effective web site home builder plugin on the market as well as is utilized by over 1 million internet sites. You can utilize it to produce gorgeous formats that are expertly developed as well as maximized for conversions as well as sales.

SeedProd likewise features great deals of prefabricated layouts. This consists of layouts that are excellent for advertising your electronic downloads. 

The SeedProd page builder plugin

For even more information, look into our overview on exactly how to produce a personalized WordPress style (no coding required).

Action 6. Tailoring Your Digital Download And Install E-mails 

Each time a person purchases an electronic download, Easy Digital Downloads will certainly send out an e-mail to that individual.

This e-mail has a web link that the consumer can make use of to download and install the data they simply acquired.

The Easy Digital Downloads purchase receipt email

You might wish to personalize this e-mail to include your very own message as well as branding. Solid branding can make your organization look even more expert as well as influence commitment.

To personalize your e-mails, most likely to Downloads » Setups as well as click the Emails tab. After that, see to it the General tab is chosen.

How to brand your digital download emails

You can begin by including a logo design to your e-mails.

This logo design will certainly be revealed on top of your acquisition invoice e-mails. 

A branded digital download email

To include a logo design to your e-mails, click the Upload Documents switch as well as upload or pick an existing picture from your WordPress media collection.

You can likewise include a ‘From Name.’ This name will certainly be displayed in the consumer’s inbox. You’ll wish to make use of something that right away allows clients recognize that you are, such as the name of your web site.

Configuring your digital download email

You’ll likewise require to include a ‘From Email.’

This e-mail will certainly function as the ‘from’ as well as ‘reply-to’ address. Given that clients might respond to your messages, you’ll wish to make use of a expert e-mail address that you inspect often.

When you’re happy with your e-mail branding, click the Acquisition Bills tab. In this tab you can create the e-mail that clients will certainly obtain every single time they buy. 

The Purchase Receipts email.

You might wish to begin by examining exactly how this e-mail presently looks. To do this, click the ‘Sneak Peek Acquisition Invoice’ switch. This will certainly reveal your e-mail in a brand-new tab. 

In the Acquisition Bills tab, you can include an e-mail topic as well as heading. You can likewise transform the e-mail’s body message. 

Right here vibrant message can be your ace in the hole. Dynamic message is merely message that transforms based upon aspects such as the purchaser’s name as well as the day. 

Easy Digital Downloads sustains vibrant message. If you scroll down, after that you’ll discover every one of the various vibrant message that you can make use of. 

A list of supported dynamic text

You can duplicate as well as paste these various items of vibrant message right into your e-mails. 

Each time it sends out an e-mail, Easy Digital Downloads will certainly change this placeholder vibrant message with genuine worths such as the consumer’s name.

As you’re working with your e-mail, you might wish to send out an examination e-mail. Merely click the Send out Examination switch as well as Easy Digital Downloads will certainly send out an e-mail to your admin e-mail address.

The Send Test Email button

Have you clicked the Send out Examination e-mail switch, yet haven’t obtained an e-mail? After that you can follow our overview on exactly how to take care of WordPress not sending out e-mail concern to see to it your e-mails reach your clients.

When you’re happy with your acquisition invoice e-mails, scroll to the base of the display as well as click the Save Adjustments switch.

Action 7. Advertising Your Digital Downloads 

Easy Digital Downloads releases each item as a brand-new web page. If you’re mosting likely to offer your electronic downloads, after that you’ll require to drive website traffic to these web pages. 

This could imply including these web pages to your web site’s food selection. You can likewise connect to your item web pages from various locations of your web site. This might include your article, touchdown web pages, or perhaps an news bar.

To include these web links, you’ll require to recognize the item web page’s link. You’ll discover this details straight under the item’s title.

The product URL for a digital download

An additional alternative is including the item’s Acquisition Shortcode to a web page or article.

To produce an Acquisition switch, scroll to the item’s Download and install Setups area. You can after that duplicate the Acquisition Shortcode.

An example purchase shortcode

You can after that include the shortcode to any kind of article or web page, or perhaps a widget location like your sidebar.

For even more information, see our overview on exactly how to make use of shortcodes in WordPress.

The shortcode will certainly include an acquisition switch. Whenever a site visitor clicks this switch, it will certainly include the electronic download to their purchasing cart. 

Product preview

The acquisition switch will certainly likewise develop into a check out switch. Clicking this switch will certainly take the consumer to the Easy Digital Downloads check out, where they can enter their settlement details as well as acquire their download.

For even more information on exactly how to position the shortcode, you can see our overview on exactly how to include a shortcode in WordPress.

PERKS – Devices to Offer Even More Digital Downloads

You’ve efficiently included electronic downloads to your website! Your following obstacle is persuading site visitors to acquire those downloads. 

This is where WordPress plugins been available in.

Below are a few of our leading choices for plugins that can assist you offer much more electronic downloads. 

Frequently Asked Questions Regarding Marketing Digital Downloads

A lot of our viewers routinely connect to us with inquiries concerning marketing electronic downloads. We have actually attempted to respond to a few of one of the most often asked inquiries listed below.

1. Can I begin marketing electronic downloads free of cost? 

The Easy Digital Downloads plugin is 100% totally free. It has whatever you require to begin marketing electronic downloads on your WordPress web site. 

While Easy Digital Downloads is totally free, you’ll require a domain as well as webhosting account to run it which will certainly set you back cash. 

As your organization expands, you might likewise wish to update to the professional variation of Easy Digital Downloads. This innovative plugin consists of effective e-mail advertising and marketing devices, even more settlement entrances, as well as assistance for marketing electronic registrations with WordPress.

2. Just how much does it set you back to produce a WordPress web site? 

It relies on your organization strategy as well as spending plan. You can begin with Bluehost for $2.75 each month as well as make use of totally free plugins as well as styles to restrict your expenses. We advise a company design where you begin little and afterwards invest cash as you begin to offer even more electronic downloads. 

To learn more, see our write-up on just how much it sets you back to develop a WordPress web site.

3. Can I likewise offer physical items? 

Definitely! It’s not uncommon for an effective organization to broaden right into brand-new locations.

Regardless of the name, you can make use of Easy Digital Downloads to offer physical items. There’s also a Easy Delivery addon that includes delivery attributes to the Easy Digital Downloads plugin. 

4. Will my clients’ electronic download web links end?

By default every electronic download web link will certainly end after 1 day. This is developed to quit clients from sharing your web links, or perhaps uploading them openly.

You can transform this 24-hour target date by mosting likely to Downloads » Setups in your WordPress control panel. You can after that click Misc » Documents Downloads

The download expiration settings

Currently, discover the Download and install Web link Expiry area. After that merely enter the variety of hrs you’d such as the download web link to be offered prior to it runs out.

We really hope that this tutorial aided you find out exactly how to offer electronic downloads. You might likewise wish to see these very easy means to drive website traffic to your brand-new web site, or see our specialist contrast of the ideal online conversation software program for small companies.

If you liked this write-up, after that please sign up for our YouTube Network for WordPress video clip tutorials. You can likewise discover us on Twitter as well as Facebook.



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